
Trade Marketing Specialist
- Hybrid
- Wiener Neudorf, Wien, Austria
- DL AT | Marketing
In this role, you will be responsible for Trade Marketing & Fairs related activities. You will develop, adapt and execute action plans in-line with global and local Marketing guidelines & objectives.
Job description
Trade Marketing
· Craft and execute innovative Trade Marketing Plans that align with Sales and Marketing objectives.
· Elevate brand visibility and bring bold campaigns to life in line with annual marketing goals.
· Design, produce, and launch captivating communication materials (2D, 3D), from eye-catching shop displays to immersive shop-in-shops.
· Tailor and implement creative, channel-specific marketing strategies for retail partners.
· Lead exciting trade promotions and dynamic in-store campaigns with cross-functional teams.
· Drive Retail and Marketing initiatives with key partners and collaborators, fueling impactful strategies.
· Conduct in-store checks to ensure brand presence is strong and guidelines are flawlessly executed.
· Collect, analyze, and leverage Retail data to inform decision-making
· Manage budgets with precision, ensuring efficient and impactful marketing spend.
· Steer and collaborate with agencies to produce cutting-edge creative work.
· Monitor success through reporting, with insights and recommendations that drive continuous improvement.
· Offer flexible support for ad-hoc requests, bringing creative solutions to the table.
Fairs
· Conceptualize, plan, organize, and execute standout fairs and events that captivate audiences.
· Build strong relationships with organizers, suppliers, and vendors, negotiating key partnerships to elevate event success.
· Oversee booth construction and actively participate throughout the event to ensure flawless execution.
· Manage and guide agencies in delivering exceptional fair and booth experiences.
· Collaborate closely with Sales, Key Account, Product Management, Brand
· Management, and HQ (Italy) to ensure seamless event integration.
· Take full ownership of local project budgets, from planning to meticulous cost control.
· Track success through insightful reporting and data-driven recommendations for continuous event improvement.
Job requirements
· Successfully completed business studies, ideally with a focus on marketing and/or retail
· Strong communication and project management skills
· 2–5 years of professional experience in marketing or sales
· Experience in retail marketing and trade fairs is a plus
· Ideally familiar with retail structures in Austria (MSD, buying groups)
· Goal-oriented and agile approach in a dynamic environment
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All done!
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